Corporate Presence, E-Business and One-to-One Marketing

Establishing an Internet presence requires in-depth analysis and overall functionality definitions. A global Internet strategy (or Interactive Marketing Strategy) should start by describing the overall purpose of the Internet presence: information, promotion, and transaction at a global and local level. Critical success factors for the different purposes must then be reviewed and a clearly defined time/functionality evaluation must be chosen for implementation.

Building a complex Internet application is a step-by-step process. It should include the essential project phases such as design, development and implementation, in order to ensure fast and efficient delivery. Project teams should also gather Corporate Communications and Information Technologies groups, and typical brainstorming sessions will focus on Site Mapping, Web publishing guidelines, front-end and back-end standards definitions, and content management processes.

Corporate Business Center & Cie’s methodology is based on 4 phases that can be applied for any Web project.

• Phase 1 – Preliminary Needs Definition (Scope) : in this first phase, Corporate Business Center & Cie web consultants will define what are the business objectives, the different priorities to evaluate, and the critical success factors for the project. This will be followed by the elaboration of project plans and initial documentation.
• Phase 2 – Project Design : based on the project plan, the project design team will focus on getting key information, internal business processes, look & feel and technical requirements. This design phase is performed through collaborative and facilitated clients sessions.
• Phase 3 – Development : development represent the mass production and technical challenge design in phase 2; most actors of Corporate Business Center & Cie play an important role in this intensive team work based on efficient allocation of resources and project management.
• Phase 4 – Tests & Implementation : successful deployment for each project requires common criteria analysis in order to confirm that all applications are tested properly and fit documentation requirements.

Web Packages

Business Pack Features (from 1000 $ US)
This product is perfect for an organization looking to upgrade a “home-grown” site, or just stepping onto the web.

Original conceptual design from 5 to 10 HTML pages
Professional hosting on Unix Server
Domain names in .com, .net or .org
1 POP email account and Unlimited email aliases
Submission on 100 search engines
Technical assistance

Multimedia pack Features (from 2000 $ US)
Our Multimedia Pack provides the perfect environment for multimedia applications and interactive websites.

Original conceptual design from 10 to 20 HTML pages
Shockwave Flash Presentation
Professional hosting on Unix Server
Domain names in .com, .net or .org
5 POP email accounts and Unlimited email aliases
Mailing list
Submission on 100 search engines
Technical assistance

E-commerce pack Features (from 4000 $ US)
This pack is well suited for a small or medium business that requires a detailed online brochure or visuals for an e-commerce application.

Original conceptual design from 20 to 40 HTML or ASP pages
Shopping cart
Professional hosting on Unix or Windows NT Server
Domain names in .com, .net or .org
5 POP email accounts and Unlimited email aliases
Mailing list
Submission on 100 search engines
Technical assistance

Corporate pack Features (from 4500 $ US)
For the Internet Corporation, Corporate Business Center & Cie designed and developed a corporate site reflecting its business of building vertical nets, as well as contributed to the development of the vertical nets.

Original conceptual design from 30 to 60 HTML pages
Bilingual French-English site
Professional hosting on Unix Server
Domain names in .com, .net or .org
15 POP email accounts and Unlimited email aliases
Mailing list
Submission on 100 search engines
Technical assistance